ARROUND begins working with major retails chainsRetail 20.04.2018
ARROUND is a complete ecosystem that unites consumers, advertisers and AR developers on a single platform. Using the app, advertisers get a radical new way to attract an audience, and users discover a new exciting digital environment. ARROUND will allow business owners to integrate interactive advertising on reserved areas containing a visual marker. When this marker is recognized, the app will display unique content for each user based on their socio-demographic data or search queries.
ARROUND launched a project to promote products in augmented reality with one of Russia's largest pharmacy chains. With the help of the ARROUND app, augmented reality can now be used by the customers of one of the capital's pharmacies where the point of sale is now enhanced by a layer of additional interactive objects. Virtual images of coins direct the client to the product and help to get additional discounts. Visitors to the pharmacy appreciate this unique take on advertising, and are busy purchasing cosmetics through catching coins.
Today, the information space is saturated with advertising: outdoor, sound, video. It is extremely difficult to draw people's attention to a product in the retail sector and encourage them to buy it. However, interactive technologies – thanks to the novelty and WOW-effect – are able to attract customers. Advertising in augmented reality gives consumers a new way to discover and select products, and injects a new sense of joy into their shopping experience. In addition, interactive advertising promotes word of mouth and thus increases the effectiveness of any campaign as consumers will find themselves sharing pictures and videos with friends on social networks. As a result, advertising becomes viral in nature, spreading rapidly and gaining a large number of views. The use of augmented reality technologies in the retail industry saves time and effort for retailers, providing users with all they need to know about the product.