Advertising of the future by ARROUND at the International Arctic forum
Arround company took part in the preparation of one of the most significant economic events of the country – the V International Arctic forum "Arctic – territory of dialogue"
Arround company took part in the preparation of one of the most significant economic events of the country – the V International Arctic forum "Arctic – territory of dialogue", which was held in St. Petersburg on April 9-10, 2019. The forum annually becomes an authoritative platform for constructive dialogue between the government, international organizations, representatives of scientific and business communities of Russia and foreign countries on topical issues of sustainable growth of the Arctic region. This year it was attended by 3,600 people from 52 countries. Honorary guests of the event were the President of Russia Vladimir Putin, President of Finland Sauli Niinistö, President of Iceland Gudni Johannesson, Prime Minister of Norway, Erna Solberg, Prime Minister of Sweden Stefan löfven and other world leaders. From the business community, the forum was attended by one of the partners of the company ARROUND is a manufacturer of dairy products "from Cow Korenovki". The company has branded the forum with the help of augmented reality advertising created by ARROUND specialists. Giant 3-D-images of the brand's products appeared in different locations of the event in just one click and made a wow effect on those present. People shared photos of unusual advertising in their stories on social networks. Tempting AR-delicacy was literally in every corner of the space of the economic forum - AR-branding was occupied by more than a thousand square meters. ARROUND - this is the future that is fun to find, fun to learn, pleasant to interact with. It's an ad that people brag about.